ExclamNation

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01/19/10--08:48: Energi to Go at CES (chan 1064151)

For Energizer, Pro Motion, Inc. managed the distribution of 10,000 “Energi to Go” phone chargers January 7-10 during registration for the world’s largest electronics show which is held in Las Vegas, the Consumer Electronics Show or CES as everyone knows it. As you can imagine, people were on their phones all day and it didn’t take [...]


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Bethany Williams

01/25/10--14:18: Can your social media do this? (chan 1064151)

Can your social media do this?  Sure, we use social media, but you really should be getting together face-to-face with your customers too.


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1-25-10 PMI Social Media

02/02/10--08:13: What’s with the “Pure Enthusiasm” tagline? – Grady Phelan (chan 1064151)

A friend of mine, whose son I’ve coached over the years, visited our Web site last week and asked me about our tagline. He’s an engineer and has a practical nuts and bolts mindset. “What’s with the “enthusiastic” tagline? What does that have to do with your business?” he asked. I knew the answer like [...]


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Grady Phelan

02/09/10--06:00: My First Brand Relationship – Megan Beger (chan 1064151)

Keds! When I was a kid I loved Keds! There was something about the crisp white glow of a fresh pair of Keds that was so exciting. It was so important to have the real Keds with the blue tag on the heel; a knock-off just wouldn’t suffice. I’m sure that I loved them because all [...]


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Keds

02/16/10--13:53: Snow Days are a Joke Now! – Bill Morrissey (chan 1064151)

My Dad used to complain about the same thing when I was kid. He would tell stories about when he was young and how he would have to walk to and from school every day “no matter what,” in the snow and rain, uphill both ways, with boiled eggs in each pocket to keep his [...]


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Winter clothes

02/22/10--11:15: Top 5 Ways to NOT Get a Business Meeting – Tom Metsa (chan 1064151)

Lately I have had several people approach me asking what is the best way to introduce themselves to business prospects. Now we have all heard of all the tricks and gimmicks that have been floating around for years. But the question is consistent, “How do I get more meetings?” That question isn’t as easy to [...]


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Business Meeting Notes

03/01/10--11:41: Location, Location, Location – Tony Paske (chan 1064151)

Yes, it’s even true in field marketing. Without the right location, the program is less effective. After you have the right brand, the right brand ambassadors, and the right game plan for engaging the right consumers, choosing the right venue is the final vital step in planning a successful face-to-face brand experience. After all, what [...]


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CNN EEY at Wash U

03/04/10--11:09: Edelman: PR Agency of the Year ‘09 (chan 1064151)

Congrats to Edelman PR for winning ADWEEK’s PR Agency of the Year Award for 2009! We thought you’d be interested to see the article linked below on how Edelman has re-invented itself and added Experiential Marketing to their list of capabilities. As the article says, “The New York-based shop was determined to broaden the definition [...]


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Steve Randazzo & Cathi Kennedy

03/08/10--06:00: The Power of Referrals – Julie Doherty (chan 1064151)

Referrals Rock! A referral for potential new business from a client that loves us! A referral from one of our rock star Brand Ambassador’s who has the perfect friend to work on one of our client’s programs! A referral for the coolest new toy to get my boys from my mom’s group! Referrals are the [...]


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iPhone

03/15/10--08:36: Wouldn’t it be cool to live like a rock star? – Steve Randazzo (chan 1064151)

I love it when I get remarkable service! I shop at Nordstrom once per year (during their after Christmas sale) and the service is exceptional – plenty of quality staffers to help me pick out some new clothes. There is a high-priced local restaurant here where you can’t tell the economy has weakened because of the [...]


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Rock Star